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So, how does Machinery Trader Compare to Fleet Up Marketplace?Īs two competing marketplaces, dealers looking to sell their equipment want to know about their similarities and key differences.īoth are similar in that they exist to help companies promote their equipment sales across the internet.īoth have standard lead generation and messaging tools.īoth help manage inventory, with software to help organize machines for sale. Machinery Trader shines by offering many listings and attracting a large audience of browsing shoppers, in August, 2020, it attracted 1,075,615 visitors to their site according to SEMRush. Machinery Trader is owned by Sandhills Publishing. Machinery Trader’s companion website features comprehensive auction results, heavy-hauler information, and a messaging system that enables buyers to ask about a particular product or piece of inventory. With a strong emphasis on print, Machinery Trader features five regional publications that come out weekly. Screen shot of Machinery Trader as it appeared on November 3, 1999, courtesy of ’s Wayback Machine. The website started as a magazine in 1978 and the website was registered in 1996. Machinery Trader is one of the world’s leading used equipment marketplaces, offering a variety of solutions to help equipment owners sell old construction equipment. In this article, we’ll give you an overview of Machinery Trader and their pricing, a general comparison between Fleet Up Marketplace and Machinery Trader, and let you know if we think the high price is worth it. When we meet with prospective clients who aren’t already using Fleet Up Marketplace, we get asked about a few different marketplaces, and Machinery Trader is one of the most common.ĭon’t get us wrong, Machinery Trader has a solid reputation and is effective, but there is a lot more to consider when comparing used equipment marketplaces than just price and features. In fact, there are more options than ever before, making the buying decision a bit tough. Fleet Up Marketplace is our used equipment platform of choice, but that doesn’t mean it’s the only choice.
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